A digital marketing consultant manages multiple campaigns for various clients, ranging from strategic planning to content creation, ad management, and performance analysis.

Tool Usage:

Task Management via Kanban:

The consultant uses a Kanban board for each client or project. Each card represents a specific task to be done, with columns like "To Do," "In Progress," "Under Review," "Approved," and "Published."

Timeline Planning via Gantt Chart:

The consultant employs the Gantt chart to organize different stages of their campaigns. Each task is depicted on a timeline, showing dependencies and the sequence of activities.

Concrete Use Case:

Launch of a Campaign for Client A:

Step 1 (Kanban): The consultant creates a card in Client A's Kanban board for a new advertising campaign. They move this card through the Kanban columns as the campaign progresses, from planning to execution.

Step 2 (Gantt Chart): They plan key stages of the campaign on the Gantt chart, including keyword research, content creation, ad design, and campaign launch, while adhering to set timelines.